UCWeb, Alibaba Group’s mobile business unit, announced on Wednesday the launch in India of its content generating platform We-Media Reward Plan 2.0. With an initial investment of US$ 749K in the platform, Chinese e-commerce giant Alibaba plans to invest additional US$ 30M during the next two years to develop content creation in India.
The Platform will provide Indian Internet users with articles that cover popular topics such as news, technology, entertainment, lifestyle and many others. UCWeb intends to bring US$ 30M of investments into India and Indonesia to back top creators for content production and encourage the development of the platform.
More details on the platform and how its reward plan works, as well as Alibaba’s presence in India are available here.